BEEF! is for men who are interested in recipes –as well as Tokyo's tuna market, the sharpness of knives and the water pressure in their espresso machine. For men who find noodles boring unless they've made them themselves... In the past, cooking magazines were for women, and men's lifestyle magazines were for men. BEEF! combines the two in a fresh, informative and entertaining manner.
If only I could speak German. *sigh*